Protecting your Intellectual Property: Trade Secrets

August 5, 2015

In business, sometimes the most valuable asset an organisation has is its creative ideas, managerial processes, unique expressions and branding. These may be things that ultimately provide a business with the competitive advantage that it needs to...

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Protecting Your Trade Mark

November 26, 2013

When starting out a new business, one of the things that people tend to overlook or become confused about is the difference between registering a business name and registering a trade mark.  The confusion usually lies in not knowing the...

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Keeping the Cat in the Bag: How to keep your best business...

March 12, 2013

You may not realise it, but sometimes a business’ most valuable asset is its creative ideas, technology, special procedures, unique expressions and branding.  This form of asset is often referred to as ‘intellectual property’.  To get the...

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